Strickland Brothers Two-Minute Drill is an emerging franchise in the automotive maintenance sector, known for its innovative oil change service in just 10 minutes without the customer having to get out of the car. This business model has captured attention for its simplicity, efficiency, and adaptability, making it an attractive option for investors looking for a profitable business opportunity with high scalability potential.
In this article, we will conduct a detailed analysis of the franchise, examining its business model, competitive advantages, profile of the ideal franchisee, and other key aspects that make Strickland Brothers an interesting proposition in the world of franchising.
History of Strickland Brothers
The origin of Strickland Brothers can be traced back to the effort and vision of its founder, Justin Strickland, who began his career as a minimum-wage oil change technician. Despite the adversities and lack of initial support, Strickland managed to found his own company in 2016 with the aim of improving and simplifying the automotive maintenance service. The business is named after Strickland’s sons, Tate and Beckett, and reflects a strong family and community commitment.
Since its inception, the company has grown exponentially, winning several awards and recognitions, such as the “Fast 50” and the “Inc 5000”.
Strickland Brothers Franchise Business Model
Strickland Brothers offers a highly convenient service experience with its “drive-thru” oil change system that allows customers to remain in their vehicles during service. In addition, the company provides a full range of automotive maintenance services, which increases customer retention and generates recurring revenue. The business model is characterized by its simplicity and scalability, supported by advanced technological systems for inventory management and reputation, which facilitates the control of operations and expansion.
Key points of the business model:
- Drive-thru services: Quick oil changes and other maintenance services without customers having to get out of their vehicles.
- Recurring revenue model: Consistent revenue generation through essential services in a recession-resistant market.
- Advanced technology: Integrated systems that facilitate real-time inventory, sales, and operations performance management.
- Real Estate Development Partnerships: More than $750 million committed for future real estate development projects for qualified franchisees.
Competitive advantages of the Strickland Brothers brand
Strickland Brothers distinguishes itself in the market by offering fast, convenient, and high-quality service. Unlike competitors such as Grease Monkey, Take 5 Oil Change, and Jiffy Lube, Strickland Brothers places a strong emphasis on technology and operational simplicity, allowing franchisees to manage their units with greater efficiency and lower upfront costs.
Among its main advantages is the low cost of implementation. With a lower initial investment compared to other franchises in the industry, Strickland Brothers makes it easy for new franchisees to access the business.
The company also relies on advanced technological systems, including streamlined inventory management and point-of-sale systems, contributing to a more efficient and profitable operation. Finally, Strickland Brothers has alliances both nationally and locally, managing fleet accounts with large companies such as Enterprise and GE Fleet Services, which reinforces its position in the market and offers a steady stream of corporate customers.
What is the profile of the ideal Strickland Brothers franchisee?
The ideal franchisee for Strickland Brothers is a customer-oriented individual, with experience in sales or the hospitality industry, who enjoys building relationships and leading teams. In addition, leadership is an essential quality, as the franchisee must be able to recruit, coach, and lead teams effectively, adopting a servant leadership approach that inspires and motivates their employees.
Finally, adaptability is key to success in this business, as the franchisee must be willing to follow a proven and successful business model, implementing the strategies and practices established by Strickland Brothers to ensure operational efficiency and sustainable growth of the franchise.
Competition and the automotive market in the United States
The automotive maintenance market in the United States is valued at $115 billion, with consistently high demand due to the aging vehicle fleet.
Strickland Brothers’ core competition includes established players such as Jiffy Lube and Valvoline Instant Oil Change, but the franchise is distinguished by its focus on convenience and efficiency, which has allowed it to grow rapidly in a saturated market.
How much does a Strickland Brothers franchise cost?
The initial investment for a Strickland Brothers franchise ranges from $247,900 to $391,900, with a liquid capital requirement of $350,000 per unit and a net worth of $750,000.
According to FDD 2024 data, the average gross income of the corporate system is $761,207.48, with an estimated net profit of 16%, which demonstrates an attractive return on investment and an equilibrium time frame of 6 to 9 months, depending on management. These key financial details highlight the franchise’s accessibility and profitability potential , making Strickland Brothers a viable option for investors interested in this sector.
In terms of support and training, Strickland Brothers offers a robust program that includes an initial and ongoing training system through Strickland Brothers University and other resources. Franchisees receive ongoing support through field coaches, monthly financial statement reviews, and quarterly visits, ensuring they have the tools they need for long-term success.
Support programs include a 5-day initial training in the corporate office, followed by in-store training prior to opening, in addition to bi-weekly workshops, quarterly visits, and monthly performance reviews. In addition, Strickland Brothers’ professional marketing teams are responsible for brand management, developing both local and national campaigns, ensuring a strong presence in the market.
*Data as of the date of publication of this article
*Values expressed in US dollars
Find out if the Strickland Brothers franchise is for you
Strickland Brothers Two-Minute Drill represents an attractive franchise opportunity for investors interested in the automotive sector, with a proven, scalable business model and backed by a strong support system. The convenience and efficiency of the service, combined with an innovative approach to technology and operations, make this franchise a competitive and profitable option in a growing market.
Those interested in an investment that combines operational simplicity with high growth potential should seriously consider the Strickland Brothers franchise.
If you’re interested in exploring more about investing in a Strickland Brothers franchise and seizing an opportunity in an essential and resilient market, don’t hesitate to contact us. At Interlink FBC we are ready to provide you with a detailed and personalized analysis.
